Brawl, was first previewed at May 2006 at E3, and after a second trailer for the game was shown at Nintendo World six months later, the game was released globally from early-to-mid 2008. The long-awaited third game in the series, Super Smash Bros. The tournament scene also provided fame for champion players such as Ken Hoang, generally hailed as the best player of Melee in the world. The depth of the game was such that in the years after its initial release, the appearances of various fan-organized tournaments set in motion thriving international tournament scenes for the game, and Melee was soon officially made part of the game rosters of Major League Gaming and Evolution Championship Series. It became the GameCube's best-selling title, with sales of over 7 million copies worldwide. It was released to a massive amount of glowing, positive reviews, and was widely received as a vast improvement over its predecessor, with upgraded graphics and audio, refined gameplay, and a tremendous amount of new characters and content.

Melee, with a larger development team and higher production values.

provided HAL Laboratory the incentive and financial means to develop the series' 2001 GameCube sequel, Super Smash Bros. It was popular for featuring famous Nintendo characters such as Mario from the Mario series, Link from The Legend of Zelda universe, Fox McCloud from the Star Fox univers, and Pikachu from the phenomenally popular Pokémon, and it gained high marks for its unique take on the fighting genre. The event proved otherwise the game was popular and successful enough in Japan after its 1999 release that it was decided to be distributed as an international release, and it garnered immense critical acclaim and sales figures abroad as well as at home. The game was originally planned to be released only in Japan, and it had a small budget and a little amount of promotion attached it was developed more as a 'novelty product' rather than a high-profile heavily-anticipated video game and was not expected to be a huge success.

Through 1998, second-party Nintendo developer HAL Laboratory, creator of the Kirby franchise and led by Masahiro Sakurai, developed a fighting game for the Nintendo 64 titled Super Smash Bros.

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